Welcome to Americana

Welcome to Americana

14 January 2013

Americana is at the heart of Rebecca Minkoff’s Pre-Fall 2013 collection, drawing influences from the utilitarian American workwear of the 1920s and 30s and the rebelliously modern, can-do attitude epitomized by the revolutionary women of the time, like Amelia Earhart.  True to the effortless, tomboy style of Earhart and Rebecca herself, she translates this look and feel to a broad collection complete with oversized outerwear, aviator-esque bomber jackets and “cadet” shorts and skirts. With a more sophisticated, muted color palette and range of silhouettes, Rebecca reflects on the brand’s evolution and looks forward to what’s to come.

My Pre-Fall 2013 collection is all about…

RM: American workwear, utilitarian and uniform dressing and the contrast that’s intrinsic to the modern woman who is headstrong while still feminine. She’s a bit tomboy, but very sophisticated and effortlessly chic. I referenced books like Irving Penn’s “Small Trades” and women like Amelia Earhart, whose iconic, aviator style has a presence throughout the collection. You’ll notice a lot of separates and opposites, allowing for dynamic, unexpected pairings: bubble leathers, neoprenes and crumpled canvases mixed with ethereal chiffons, Georgettes and washed crepe de Chines in pleated silhouettes. It’s a mix of grit and glamour.

This collection is different from my previous collections because…

RM: The use of color in the collection is a slight, yet elegant, departure from the brand’s historically playful palette. It’s a bit more mature.

This collection is for…

RM: Today’s cool working girl. While her style is understated, is still makes a statement.

For Fall 2013, we should expect…

RM: Tomboy tailoring with a techno edge.